Billabong Omni-Channel Program
Global Program Manager (2015-2018)
Project Launched January 2018
- https://www.billabong.com
- https://www.rvca.com
- https://www.sds.com.au
- https://www.amazonsurf.co.nz
- https://vonzipper.com
- https://tigerlily.com.au
- https://sector9.com
Objective:
Unify Billabong’s global commerce operations across 9 brands and 3 regions by replacing a fragmented tech ecosystem with a single, cloud-based omni-channel platform to improve customer experience, streamline operations, and scale direct-to-consumer growth.
Transformation:
| From | To |
| 22 unique front end systems, 23 unique back end systems and 26 bolt-on applications | One global cloud-based commerce ecosystem with simplified front and back end systems |
| Disjointed experience, poor data capture and inventory share between retail, wholesale and online | Development of a consistent customer experience across all brand touch points and seamless inventory management |
| 9 customer databases | 1 centralized customer database categorized by brand |
| 3+ points of sales systems | An integrated single global cloud-based POS system |
| 15 different website experiences across 9 brands and 3 regions. | A consolidated website template with modular components that would work for the 3 regions and 9 brands and could be expanded to migrate the reset of Billabong’s brands. |
Program Scope:
- Brands: Billabong, RVCA, Element, Von Zipper, Two Seasons, Tigerlily, Amazon Surf, Surf Dive ‘n’ Ski, Sector 9
- Regions: 110 business stakeholder across North America, Europe, Australia/New Zealand
- Retail Stores: 215 locations
- ERPs: 6 systems with region-specific product sourcing, SKUs, pricing, and planning
- Workstreams: eCommerce, Retail, B2B, CMS/DAM, CRM/Loyalty, ERP, Logistics, Finance, Analytics, Order Management, Organizational Change Management
My Role:
As Program Manager and Digital Product Owner, I reported to the CTO and Global Director of Direct-to-Consumer Technologies. I led:
- A cross-functional team of PMs, engineers, analysts, architects, UX, QA, and customer service
- Full program roadmap and delivery across all workstreams
- Direct product ownership of eCommerce, UX, Asset Management, Merchandise Planning, and WMS
- Cross-functional coordination across 110 stakeholders, ensuring business alignment and execution
Results:
- Launched January 2018 after 3 years of planning and execution
- 430% growth in direct-to-consumer revenue: from $20M in 2014 to $106M+ in 2023
- Enabled global brand consistency, streamlined operations, and scalable infrastructure for continued expansion
←Back to Projects
