What is Marketing, Anyway?
Brian Lau In most of the organizations I work for, I commonly find myself in the layer between the business and IT teams. When I work with different teams in larger orgs,…
Marketing
Your Website Doesn’t Define Your Brand
AND IF IT DOES, YOU MIGHT BE DOING IT WRONG. Throughout my career in project management I have worked on all different types of websites. From utilitarian, to marketing brochure…
Why Did We Do This Project In The First Place?
When you’re working with a single business stakeholder, projects usually feel neat and aligned with the main goals. If something goes off track, it’s easy to redirect the conversation and…